Shock and
Awe!!!
This article
explains the truth.
Humane Society
of the United States
2100 L Street, NW, Washington, DC 20037,
Phone 202-452-1100 | Fax 202-258-3051 | Email wpacelle@hsus.org
Despite the words "humane society" on its letterhead,
the Humane Society of the United States (HSUS) is not
affiliated with your local animal shelter. Despite the
omnipresent dogs and cats in its fundraising materials,
it's not an organization that runs spay/neuter programs
or takes in stray, neglected, and abused pets. And
despite the common image of animal protection agencies
as cash-strapped organizations dedicated to animal
welfare, HSUS has become the wealthiest animal rights
organization on earth.
HSUS is big, rich, and powerful, a "humane society" in
name only. This organization is literally surviving on
the failures of the projects we have paid them to solve
over the past 25 years!!!! And while most local animal
shelters are under-funded and unsung, HSUS has
accumulated $113 million in assets and built a
recognizable brand by capitalizing on the confusion its
very name provokes. This misdirection results in an
irony of which most animal lovers are unaware: HSUS
raises enough money to finance animal shelters in every
single state, with money to spare, yet it doesn't
operate a single one anywhere.
Instead, HSUS
spends millions on programs that seek to economically
cripple meat and dairy producers; eliminate the use of
animals in biomedical research labs; phase out pet
breeding, zoos, and circus animal acts; and demonize
hunters as crazed lunatics. HSUS spends $2 million each
year on travel expenses alone, just keeping its
multi-national agenda going.
The HSUS spends almost
$35 Million annually on printing!! Not printing that
can help the animals such as humane education materials,
but printed materials geared to raise more funds for the
organization's bottomless pit. They spend millions on
advertising: not advertising that would help the public
do a better job to help the animals, but again, to raise
more money while praising their non existent humane
activities.
HSUS president Wayne Pacelle described some of his goals
in 2004 for The Washington Post: "We will see the end of
wild animals in circus acts . [and we're] phasing out
animals used in research. Hunting? I think you will see
a steady decline in numbers." More recently, in a June
2005 interview, Pacelle told Satya magazine that HSUS is
working on "a guide to vegetarian eating, to really make
the case for it." A strict vegan himself, Pacelle added:
"Reducing meat consumption can be a tremendous benefit
to animals."
Shortly after Pacelle joined HSUS in 1994, he told
Animal People (an inside-the-movement watchdog
newspaper) that his goal was to build "a National Rifle
Association of the animal rights movement." And now, as
the organization's leader, he's in a position to back up
his rhetoric with action. In 2005 Pacelle announced the
formation of a new "Animal Protection Litigation
Section" within HSUS, dedicated to "the process of
researching, preparing, and prosecuting animal
protection lawsuits in state and federal court."
HSUS's current goals have little to do with animal
shelters. The group has taken aim at the traditional
morning meal of bacon and eggs with a tasteless
"Breakfast of Cruelty" campaign. Its newspaper op-eds
demand that consumers "help make this a more humane
world [by] reducing our consumption of meat and egg
products." Since its inception, HSUS has tried to limit
the choices of American consumers, opposing dog
breeding, conventional livestock and poultry farming,
rodeos, circuses, horse racing, marine aquariums, and
fur trapping.
A True Multinational Corporation
HSUS is a multinational conglomerate with ten regional
offices in the United States and a special Hollywood
Office that promotes and monitors the media's coverage
of animal-rights issues. It includes a huge web of
organizations, affiliates, and subsidiaries. Some are
nonprofit, tax-exempt "charities," while others are
for-profit taxable corporations, which don't have to
divulge anything about their financial dealings.
This unusually complex structure means that HSUS can
hide expenses where the public would never think to
look. For instance, one HSUS-affiliated organization
called the HSUS Wildlife Land Trust collected $21.1
million between 1998 and 2003. During the same period,
it spent $15.7 million on fundraising expenses, most of
which directly benefited HSUS. This arrangement allowed
HSUS to bury millions in direct-mail and other
fundraising costs in its affiliate's budget, giving the
public (and charity watchdog groups) the false
impression that its own fundraising costs were
relatively low.
HSUS personnel control the board of the British-based
World Society for the Protection of Animals (WSPA),
which sells animal-rights-related products and
investment/executor services worldwide. HSUS controls
the profits.
Until 1995 HSUS also controlled the Humane Society of
Canada (HSC), which HSUS president Paul Irwin had
founded four years earlier. But Irwin, who claimed to
live in Canada when he set up HSC, turned out to be
ineligible to run a Canadian charity (He actually lived
in Maryland). Irwin's Canadian passport was ultimately
revoked and he was replaced as HSC's executive director.
The new leader later hauled HSUS into court to answer
charges that Irwin had transferred over $1 million to
HSUS from the Canadian group. HSUS claimed it was to pay
for HSC's fundraising, but didn't provide the group with
the required documentation to back up the expenses. In
January 1997 a Canadian judge ordered HSUS to return the
money, writing: "I cannot imagine a more glaring
conflict of interest or a more egregious breach of
fiduciary duty. It demonstrates an overweening arrogance
of a type seldom seen."
From Animal Welfare to Animal Rights
There is an enormous difference between animal "welfare"
organizations, which work for the humane treatment of
animals, and animal "rights" organizations, which aim to
completely end the use and ownership of animals. The
former have been around for centuries; the latter
emerged in the 1980s, with the rise of the radical
People for the Ethical Treatment of Animals (PETA).
The Humane Society of the United States began as an
animal welfare organization. Originally called the
National Humane Society, it was established in 1954 as a
spin-off of the American Humane Association (AHA). Its
founders wanted a slightly more radical group -- the AHA
did not oppose sport hunting or the use of shelter
animals for biomedical research.
In 1980, HSUS officially began to change its focus from
animal welfare to animal rights. After a vote was taken
at the group's San Francisco national conference, it was
formally resolved that HSUS would "pursue on all fronts
. the clear articulation and establishment of the rights
of all animals . within the full range of American life
and culture."
In Animal Rights and Human Obligations, the published
proceedings of this conference, HSUS stated
unequivocally that "there is no rational basis for
maintaining a moral distinction between the treatment of
humans and other animals." It's no surprise, then, that
a 2003 HSUS fundraising mailer boasted that the group
has been working toward "putting an end to killing
animals for nearly half a century."
In 1986 John McArdle, then HSUS's Director of Laboratory
Animal Welfare, told Washingtonian magazine that HSUS
was "definitely shifting in the direction of animal
rights faster than anyone would realize from our
literature."
The group completed its animal-rights transformation
during the 1990s, changing its personnel in the process.
HSUS assimilated dozens of staffers from PETA and other
animal-rights groups, even employing John "J.P."
Goodwin, a former Animal Liberation Front member and
spokesman with a lengthy arrest record and a history of
promoting arson to accomplish animal liberation.
The change brought more money and media attention. Hoyt
explained the shift in 1991, telling National Journal,
"PETA successfully stole the spotlight . Groups like
ours that have plugged along with a larger staff, a
larger constituency . have been ignored." Hoyt agreed
that PETA's net effect within the animal-rights movement
was to spur more moderate groups to take tougher stances
in order to attract donations from the public. "Maybe."
Hoyt mused, "the time has come to say, 'Since we haven't
been successful in getting half a loaf, let's go for the
whole thing.'"
HSUS leaders have even expressed their desire to put an
end to the lifesaving biomedical research that requires
the use of animals. As early as 1988 the group's
mailings demanded that the U.S. government "eliminate
altogether the use of animals as research subjects." In
1986 Washingtonian asked then-HSUS Vice-President for
Laboratory Animals John McArdle about his opinion that
brain-dead humans should be substituted for animals in
medical research. "It may take people a while to get
used to the idea," McArdle said, "but once they do the
savings in animal lives will be substantial."
McArdle realized then what HSUS understands today --
that an uncompromising, vegetarian-only,
anti-medical-progress philosophy has limited appeal. At
the 1984 HSUS convention, he gave his group's members
specific instructions on how to frame the issue most
effectively. "Avoid the words 'animal rights' and
'antivivisection'," McArdle said. "They are too strange
for the public. Never appear to be opposed to animal
research. Claim that your only concern is the source of
animals."
In a 1993 letter published by the American Society for
Microbiology, Dr. Patrick Cleveland of the University of
California San Diego spelled out HSUS's place in the
animal-rights pantheon. "What separates the HSUS from
other animal rights groups," Cleveland wrote, "is not
their philosophy of animal rights and goal of abolishing
the use of animals in research, but the tactics and
timetable for that abolition." Cleveland likened it to
the difference between a mugger and a con man. "They
each will rob you - they use different tactics, have
different timetables, but the result is the same. The
con man may even criticize the mugger for using
confrontational tactics and giving all thieves a bad
name, but your money is still taken."
Targeting Meat and Dairy
In 2004 HSUS promoted long-time vice president Wayne
Pacelle to the position of President. Along with
Pacelle's passionate style and his experience navigating
the halls of Congress, HSUS got its first strictly vegan
leader.
One of Pacelle's first acts as HSUS's new chief
executive was to send a memo to all HSUS staffers
articulating his vision for the future. HSUS's new
"campaigns section," Pacelle wrote, "will focus on farm
animals." For Americans accustomed to eating meat, eggs,
and dairy foods, the thought of an animal rights group
with a budget three times the size of PETA's targeting
their food choices should be unsettling. And Pacelle has
hired other high-profile, unapologetic meat and dairy
"abolitionists" since taking over.
In 2005, former Compassion Over Killing (COK) president
Miyun Park joined HSUS as a staffer in its new "farm
animals and sustainable agriculture department." Around
the same time, HSUS hired COK's other co-founder, Paul
Shapiro, as manager of its derogatorily named "Factory
Farming Campaign." COK's former general counsel Carter
Dillard shortly afterward, as did vegan doctor and
mad-cow-disease scaremonger Michael Greger. Like
Pacelle, these new HSUS hires are all self-described
vegans. Their arrival in the world's richest
animal-rights group signals that HSUS is giving
anti-meat campaigns a prominent place.
In October, just a few months before he became an HSUS
staffer, Shapiro told the 2004 National Student Animal
Rights Conference that "nothing is more important than
promoting veganism." And Shapiro noted during an August
2004 animal-rights seminar (hosted by United Poultry
Concerns) that after just 10 weeks at the helm, Pacelle
had "already implemented a 'no animal products in the
office' policy ... You know, they're going to have
actual farmed-animal campaigns now, where they're going
to be trying to legislate against gestation crates and
all this stuff."
Americans who enjoy meat, cheese, eggs, and milk may
soon come to regard HSUS as a new PETA, with an even
broader reach. Shortly after taking office, Pacelle
announced a merger with the $20 million Fund For
Animals. The combined group estimated its 2005 budget at
"over $95 million" and also announced the formation of a
new "political organization," which will "allow for a
more substantial investment of resources in political
and lobbying activities."
Domestic Deception
It takes tens of millions of dollars to run campaigns
against so many domestic targets, and HSUS consistently
misleads Americans with its fundraising efforts by
hinting that it's a "humane society" in the more
conventional sense of the term. Buried deep within
HSUS's website is a disclaimer noting that the group "is
not affiliated with, nor is it a parent organization
for, local humane societies, animal shelters, or animal
care and control agencies. These are independent
organizations . HSUS does not operate or have direct
control over any animal shelter."
For instance, a 2001 member recruitment mailing called
those on the HSUS mailing list "true pet lovers,"
referring to unspecified work on behalf of "dogs,
puppies, cats, [and] kittens." Another recruitment
mailing from that year included "Thank You," "Happy
Birthday," and "Get Well Soon" greeting cards featuring
pets such as dogs, cats, and fish. The business reply
envelope lists "7 Steps to a Happier Pet."
A 2003 recruitment mailing also included those "Steps,"
as well as free address labels with pastel pictures of
dogs and cats. The fundraising letter subtly substituted
the animal-rights term "companion animals" for "pets."
"Our mission is to encourage adoption in your
neighborhood and throughout the country," reads another
HSUS fundraising appeal. "Even though local shelters are
trying their best to save lives, they are simply
overwhelmed" That last sentence, at least, is true. But
don't count on the multi-million-dollar conglomerate
HSUS to do anything about it. HSUS doesn't operate a
single animal shelter and has no hands-on contact with
stray or surplus animals.
In 1995 the Washington (DC) Humane Society almost closed
its animal shelter due to a budget shortfall. HSUS,
which is also based in Washington, DC, ultimately
withdrew an offer to build and operate a DC shelter, at
its own expense, to serve as a national model.
In exchange for running the shelter, HSUS wanted three
to five acres of city land and tax-exempt status for all
its real estate holdings in the District of Columbia.
The DC government offered a long-term lease, but that
wasn't good enough. HSUS refused to proceed unless it
would "own absolutely" the land. The district declined,
and what might have become the only HSUS-funded animal
shelter never materialized.
So what does HSUS do with the millions it raises using
the furry faces of Fido and Fluffy? In 2002, the
multi-million-dollar conglomerate gave less than
$150,000 to hands-on humane societies and animal
shelters.
Worse, HSUS employees have complained to the press that
their organization wastes its resources on fundraising
expenses and high salaries for its chief executives.
Robert Baker, an HSUS consultant and former chief
investigator, told U.S. News & World Report: "The Humane
Society should be worried about protecting animals from
cruelty. It's not doing that. The place is all about
power and money."
Influencing Communities
HSUS doesn't save flesh-and-blood animals the way local
"humane societies" do, but it does lobby heavily to
change the laws of communities across the country. "HSUS
was the financial clout that rammed Initiative 713, the
anti-trapping measure, down our throats," reports Rich
Landers of the Spokane (WA) Spokesman-Review. "I pleaded
[with Wayne Pacelle, then HSUS's government affairs VP]
at least four times for examples of HSUS commitment in
Washington [state] other than introducing costly
anti-hunting and anti-wildlife management initiatives.
He had no immediate answer but promised to send me the
list of good things HSUS does in this state. That was
six months ago, and I presume Pacelle is still
searching."
Like other national animal-rights groups, HSUS has
learned that pouring huge sums of money into ballot
initiative campaigns can give it results normal public
relations and lobbying work never could. Along with
other heavy hitters like the Fund for Animals and Farm
Sanctuary, HSUS scored a big victory in Florida in 2002
when a ballot initiative passed that gave constitutional
rights to pregnant pigs. HSUS donated at least $50,000
to the Florida PAC that managed the campaign.
Florida farmers were banned from using "gestation
crates," usually necessary to keep sows healthy during
pregnancy and to prevent them from accidentally rolling
over and crushing their newborn piglets. After this
amendment passed, raising pigs became economically
unsustainable, and farmers were forced to slaughter
their animals rather than comply with the costly new
constitutional requirements. Today, Florida is
considering a taxpayer-funded bailout of its few pork
farmers.
Animal-rights leaders plan to extend their "pregnant
pigs" win to other states, and have organized similar
campaigns in California and New Jersey. HSUS's four-year
Iowa campaign, misleadingly called "Care4Iowa," has a
stated goal of promoting the so-called "humane" methods
of livestock production which universally result in
greater costs for farmers and higher prices for
consumers.
And HSUS won't stop at initiatives aimed at livestock
farmers and trappers. At the 1996 HSUS annual meeting,
Wayne Pacelle announced that the ballot initiative would
be used for all manner of legislation in the future,
including "companion animal issues and laboratory animal
issues." Pacelle has personally been involved in at
least 22 such campaigns, 17 of which HSUS scored as
victories. These operations, he said, "pay dividends and
serve as a training ground for activists."
HSUS is also a part of the Keep Antibiotics Working
(KAW) coalition, a slick Washington-based PR campaign to
end the "inappropriate" use of antibiotics in livestock
animals. This coalition, comprised largely of
science-deprived environmental groups, claims to worry
deeply about antibiotic-resistant bacteria found in
people. KAW doesn't, however, devote any attention to
the rampant over-prescription of the drugs to humans.
Why doesn't HSUS want animals to receive
disease-preventing antibiotics? Raising livestock
without antibiotics is much more difficult and costly,
and the resulting meat, eggs, and dairy are considerably
more expensive. It's possible that the KAW coalition's
goals would give Americans an economic incentive to lean
toward vegetarianism; HSUS would, of course, not object.
School Activism 101
Despite a radical animal-rights agenda similar to
PETA's, the Humane Society of the United States has
gained entry to countless segments of polite society.
One of the more worrisome consequences of this is the
group's relatively unfettered access to U.S.
schools.
Through its National Association for Humane and
Environmental Education, as well as a series of
animal-rights-oriented publications, HSUS spreads
animal-rights propaganda to schoolchildren as young as
five. THEY HAVE NOBODY ACTUALLY TEACHING THE
STUDENTS HOW TO IMPROVE THE COMPANION ANIMAL PROBLEMS OF
ABUSE AND OVERPOPULATION - THE LARGEST SINGLE CAUSE FOR
DONATIONS SENT TO THEM!!!!
One package, titled People and Animals -- A Humane
Education Guide, suggests films and books for teachers
to present to their students. In these recommended
teaching tools, sport hunters are called "selective
exterminators" and "drunken slobs" who participate in a
"blood sport" and a "war on wildlife" with "maniacal
attitudes toward killing." Another teachers' guide
contains anti-circus stories in which animals are
repeatedly depicted as overworked and abused.
At the same time, HSUS hypocritically complains that it
is inappropriate for the federal government to
distribute educational materials about the need for
laboratory research animals, complaining: "These
materials inappropriately target young people, who do
not possess the cognitive ability to make meaningful
decisions regarding highly controversial and complex
issues."
The "Humane" Web
In addition to the HSUS flagship offices in Maryland and
DC, the organization's global network includes control
over the following legal corporations (this list is
evolving as new information becomes available):
Nonprofit affiliates:
a.. Alice Morgan Wright-Edith Goode Fund (DC);
b.. Alternative Congress Trust (DC);
c.. Animal Channel (DC);
d.. Association Humanataria De Costa Rica;
e.. Center for the Respect of Life and Environment (DC);
f.. Charlotte and William Parks Foundation for Animal
Welfare (DC);
g.. Conservation Endowment Fund (see ICEC) (CA);
h.. Earth Restoration Corps. (DC);
i.. Earthkind Inc. (DC);
j.. Earthkind International Inc. (DC);
k.. Earthkind USA (DC);
l.. Earthkind USA (MT);
m.. Earthkind UK [ also affiliated with the
International Fund for Animal Welfare];
n.. Earthvoice (DC);
o.. Earthvoice International (DC);
p.. Eating with a Conscience Campaign (DC);
q.. HSUS Hollywood Office (formerly The Ark Trust Inc.)
(CA);
r.. Humane Society International (DC), which also
operates
a.. the International Center for Earth Concerns (ICEC)
in Ojai, California,
b.. the Center for Earth Concerns in Costa Rica, and
c.. the Conservation Endowment Fund in California;
s.. Humane Society International Australian Office Inc.;
t.. Humane Society International of Latin America;
u.. Humane Society of the United States (DE);
v.. Humane Society of the United States (MD);
w.. Humane Society of the United States (MT);
x.. Humane Society of the United States (PA);
y.. Humane Society of the United States (VT);
z.. Humane Society of the United States California
Branch Inc. (CA);
aa.. Humane Society of the United States New Jersey
Branch Inc. (NJ);
ab.. Humane Society of the United States Wildlife Land
Trust (DC);
ac.. Humane Society of the United States Wildlife Land
Trust (KS);
ad.. Humane Society of the United States Wildlife Land
Trust (OK);
ae.. Humane Society of the United States Utah State
Branch (UT);
af.. Humane Society University (DC);
ag.. Institute for the Study of Animal Problems (DC);
ah.. Interfaith Council for the Protection of Animals
and Nature (GA);
ai.. International Society for the Protection of Animals
(UK);
aj.. International Wilderness Leadership Wild Foundation
Inc. [d/b/a The WILD Foundation] (CA);
ak.. Kindness Club International Inc. (DC);
al.. Meadowcreek Project Inc. (AR);
am.. Meadowcreek Inc. (AR);
an.. National Association for Humane and Environmental
Education (DC);
ao.. National Humane Education Center (VA);
ap.. Species Survival Network (MI);
aq.. Valerie Sheppard Humane Society University (DC);
ar.. Wildlife Rehabilitation Training Center (MA);
as.. World Federation for the Protection of Animals Inc.
(DC);
at.. World Society for the Protection of Animals (DC);
au.. World Society for the Protection of Animals (IA);
av.. World Society for the Protection of Animals (ND);
aw.. World Society for the Protection of Animals (VT);
ax.. World Society for the Protection of Animals -
Canada;
ay.. World Society for the Protection of Animals -
Deutschland;
az.. World Society for the Protection of Animals
International (UK);
ba.. World Society for the Protection of Animals UK
(UK); and
bb.. Worldwide Network Inc. (DC).
For-profit affiliates:
a.. The Humane Catalog (VA);
b.. Humane Equity Fund [defunct] (DC);
c.. Humane Society Press (DC);
d.. Humane Society of the United States Connecticut
Branch Inc. (CT);
e.. Humane Society of the United States Virginia Branch
Inc. (VA);
f.. World Society for the Protection of Animals (MA);
g.. World Society for the Protection of Animals -
Australia;
h.. World Society for the Protection of Animals Executor
Services (UK);
i.. World Society for the Protection of Animals Trading
Company (UK).
When John Hoyt took over its presidency in 1970, the
Humane Society of the United States had 30,000 members
and an annual budget of about $500,000 By 1994, HSUS's
annual revenue had grown to $22 million. In 2003, that
number jumped to $123 million, including nearly $3
million in investment income.
At the end of 2003, the nonprofit HSUS declared assets
totaling over $113 million, including almost $16 million
in cash and over $80 million invested in securities. It
pays over $11.8 million in annual salaries, and another
$3 million in employee benefits and pension
contributions. When HSUS merged with the Fund For
Animals in 2004, the group announced that its 2005
operating budget would be $95 million.
Raising money is Job One. HSUS will even adopt
conflicting positions in order to satisfy individual
patrons. Two HSUS donors once wrote to John Hoyt with
very different views of the sinking of Icelandic whaling
ships by Paul Watson's violent Sea Shepherd Conservation
Society in the late 1980s. In one response, Hoyt agreed
with the donor that Watson's actions were wrong,
writing: "I am unequivocally opposed to any and all acts
of violence in the pursuit of efforts to protect animals
from abuse and suffering" In the other, he declared that
Sea Shepherd's work was "indeed, a daring and masterful
bit of James Bond on behalf of the great whales."
HSUS recently joined the lucrative third-party
certification business. Some environmental and
animal-rights groups have developed "eco-labels,"
offered (for a price) by sponsoring organizations to
certify food and clothing as environmentally friendly.
HSUS is a founding member of the Humane Farm Animal Care
coalition. For the right amount of money, its "Certified
Humane Raised & Handled" label is available to meat,
poultry, eggs, and dairy producers.
Animal-Rights Ideology
Of course, money isn't the only thing behind HSUS's
work. Animal-rights philosophy also plays a role.
Despite HSUS's public claims that it seeks only to
ensure animals are humanely treated, the group's values
appear tilted toward eliminating humans' use of animals
entirely.
HSUS wants to end, for example, lifesaving biomedical
research on animals "Absolutely horrifying" is how John
Hoyt characterized such research. "We have to fight the
well-financed and powerful agribusiness and research
industries," he wrote in a fundraising letter to HSUS
members, referring to "the needless and repetitive
experimentation on animals in the 'research'
laboratory."
Former HSUS board member Robert F. Welborn declared in
HSUS News: "I question the moral propriety of causing
animals to suffer for the purpose of testing products
intended for humans or for dealing with human maladies."
HSUS mailings have called on the government "to
eliminate altogether the use of animals as research
subjects."
HSUS stands with PETA in opposing xenotransplantation
(the use of animal organs to replace diseased human
organs), including the baboon bone marrow received by
noted AIDS activist Jeff Getty. Martin Stephens, HSUS's
vice president for animal research issues, told Reuters:
"The HSUS admires Mr. Getty's will to live but we
believe that his experiment is misguided. The HSUS
believes that baboons . should not be killed for such
highly questionable experiments."
HSUS joined PETA in trying to block a NASA project that
used animals to study weightlessness in space. And in
2005 HSUS joined Farm Sanctuary in its misguided
attempts to ban the production of veal and foie gras
(duck liver pat) in several states.
While PETA loudly protests the use of live animals in
circuses, HSUS works its lobbying magic and moves the
levers of power behind the scenes. The group has filed
several formal complaints with the USDA, charging
circuses and their animal suppliers with a wide range of
animal-welfare violations. HSUS's Director of Captive
Wildlife Protection told The Baltimore Sun in 2004 that
the approach is bearing fruit: "I do think what we're
seeing with the circuses is that they're deciding that
it's not worth taking the heat." In 2005 HSUS endorsed a
legislative attempt to bar circuses from bringing
performing animals into Massachusetts.
HSUS is not particularly friendly toward the use of
animals as food, either. In 1995, it launched its
"Eating with a Conscience" campaign, directed by Howard
Lyman. A strict vegan, Lyman is best known for his 1996
appearance on the "Oprah" television show, where he
tried to scare consumers away from beef by claiming,
incorrectly and recklessly, that mad cow disease would
make AIDS "look like the common cold." In a June 2005
interview, Pacelle said that HSUS is working on "a guide
to vegetarian eating" and emphasized "reducing meat
consumption" as one of HSUS's goals.
And with the vegan Wayne Pacelle as its newest chief
executive, HSUS appears to be embracing PETA-style
orthodoxy about meat and dairy foods, leather shoes,
wool suits, and even silk ties with its "no animal
products in the workplace" policy.
HSUS and its affiliates have received embarrassingly low
scores from established charity watchdog groups. Worth
magazine gave HSUS a "D" rating for spending as much as
53 percent of its expenses on fundraising. And online
rating service Give.org noted that the huge HSUS
corporate family does not have an active governing board
overseeing the overall structure, and criticized the
organization for holding only three board meetings
during 2000, two of them on the same day. Charity
Navigator gave only one star (out of four) to HSUS's
Earth Voice International, and zero to the Humane
Society of the United States Wildlife Land Trust.
Hiring the Animal Liberation Front
Even seasoned animal-rights veterans were surprised in
April 2000 when the Humane Society of the United States
sent John "J.P." Goodwin on an anti-fur junket to China.
Goodwin was not just any animal activist: he was then an
avowed member of the terrorist Animal Liberation Front
(ALF). Less than a year later he was formally identified
as an HSUS legislative affairs staffer; Goodwin would
later change his rhetoric to match HSUS's corporate
policy of not endorsing violence as a protest tactic.
Goodwin, a high-school dropout who had previously
co-founded the Texas-based Coalition to Abolish the Fur
Trade, pulled no punches when it came to his priorities.
"My goal is the abolition of all animal agriculture," he
had written to one Internet activist mailing list.
Goodwin himself has been arrested and convicted for
being the ringleader of a gang that vandalized fur
retailers in multiple states during the 1990s. The
animal-rights newspaper Animal People News profiled
Goodwin in 2000, noting that he "gleefully announced a
string of Animal Liberation Front mink releases and
arsons against furriers and fur farms" while a
"spokesman" for the underground terrorist group.
Goodwin also fielded press inquiries after a Petaluma,
California, slaughterhouse arson in February 1997, and
shocked the public with his comments on the March 1997
arson at a farmer's feed co-op in Utah. Referring to a
fire that caused almost $1 million in damage and could
easily have killed a family sleeping on the premises,
Goodwin told The Deseret News: "We're ecstatic."
J.P. Goodwin doesn't represent HSUS's only intersection
with the animal rights movement's violent underbelly.
Miyun Park, a Washington, DC anti-meat activist hired by
HSUS in 2005, was acknowledged in 1999 as a financial
benefactor of No Compromise magazine, a publication that
supports the ALF and promotes arson and other violent
tactics.
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