GETTING THE LOCAL MEDIA
INVOLVED IN YOUR EFFORTS.
Are you good at writing press releases? I'm reading up on how to do
an effective one and I am more confused now than before.
Can you take this info and make it effective to where some good
media may pick up the story?
The biggest mistake you can make is to go
online and find a template. That is what EVERYONE else is doing.
Therefore, the media gets 1,000 of these every day that all look
alike. Make yours personal and unique to stand out.
Just take this info and customize it to your
local area needs, problems and promote your club or organization's
The outrageous amount
of unnecessary bloodshed Americans levy against millions of healthy
happy dogs annually is the Elephant in the room!!!
Clearly, the larger animal protection organizations are not going to
solve this problem - none even have any 'boots on the ground' staff
nor volunteers to assist in the education of our current or future
guardians.. By doing nothing to educate the next generation of pet
owners/guardians, we condemn the millions and billions of pets yet
to be born, to the same unforgiving fate. Very sad for a 'civilized'
21st Century CARES is dedicated to supporting animal welfare,
operating rescue facilities for domesticated animals, and teaching
humane education to all current and future guardians. 21st Century
CARES has implemented a model program in instructing youth about the
humanitarian treatment of fellow creatures. This program primarily
moves to reach all students in grades 5-12, and targets troubled and
at risk teens by introducing students to rescued companion dogs. It
delivers a comprehensive and innovative program that helps them
learn empathy, understanding, compassion and responsibility towards
animals and, by extension, other human beings. 21st CARES partners
with the courts and public school systems to reach out in a creative
way to young people who are in need of positive role models and
productive ways to channel their energies. The organization also
assists animal protection organizations and parent groups with
implementing humane education.
In 2010, adults in this country made decisions that ultimately
resulted in the unnecessary killing of over 8 million healthy
companion animals! This is based on simple ignorance. Our children
could make better decisions for the future if only given the proper
information on which to base their decisions. We must only show them
that 21st Century CARES!
In that same year, Americans donated over $2billion to their
favorite animal protection group while paying an additional
$2billion in taxes to fund their local and area animal control
agencies. not to mention the 3-4 billion man hours of volunteering
done by nation's non profits for animals.
People have been conditioned to assume that rescue is the means to
an end if only we can rescue enough. No org in the country is
offering humane education curriculum for secondary schools, jr
colleges or providing these lessons to scout troops, 4H groups or
Boys and Girls clubs.
By expanding the parameters of what people think they know and
showing what many refuse to see, we can see an end to animal abuse
and pet overpopulation in our lifetime. It is clear that the
problems will not be solved by the large animal organizations, but,
by thinking outside the box. We provide the building blocks to
implement your own humane education programs & to begin making
changes at the local level. With over 1,000 pages of lesson plans
for K-12, troubled and at risk teens, humane religion & research
articles, we'll help you keep this idea alive!!!
At some point in time, we must all make the decision to stop
exhausting our energies and resources that place their focus on only
cleaning up yesterday's messes and to decide we want to see
solutions that will protect the animals yet to be born as well. We
must not lose perspective of our collective goals. We must expand
our horizons to choose those campaigns that will help us to
accomplish the most and save more animals in the long run. The
animals who exist today are a very tiny percentage of the animals
who will be abused and ultimately killed in coming years and
decades. Paying excessive attention to those who suffer today is
condemning millions more to suffer the same fate - simply born from
human ignorance - and yet another blow to the failing animal welfare
and animal rights movement's ultimate goals. We can't begin to win
the game if only part of our team understands the rules. These
animals are DYING for humans to learn how to work smarter and not
harder! Humane Education is the best...... no, the ONLY means we
have of accomplishing these goals.