Are you good at writing press releases? I'm reading up on how to do an effective one and I am more confused now than before.

Can you take this info and make it effective to where some good media may pick up the story?

The biggest mistake you can make is to go online and find a template.  That is what EVERYONE else is doing. Therefore, the media gets 1,000 of these every day that all look alike.  Make yours personal and unique to stand out.

Just take this info and customize it to your local area needs, problems and promote your club or organization's efforts.

The outrageous amount of unnecessary bloodshed Americans levy against millions of healthy happy dogs annually is the Elephant in the room!!!   Clearly, the larger animal protection organizations are not going to solve this problem - none even have any 'boots on the ground' staff nor volunteers to assist in the education of our current or future guardians.. By doing nothing to educate the next generation of pet owners/guardians, we condemn the millions and billions of pets yet to be born, to the same unforgiving fate. Very sad for a 'civilized' society.

21st Century CARES is dedicated to supporting animal welfare, operating rescue facilities for domesticated animals, and teaching humane education to all current and future guardians. 21st Century CARES has implemented a model program in instructing youth about the humanitarian treatment of fellow creatures. This program primarily moves to reach all students in grades 5-12, and targets troubled and at risk teens by introducing students to rescued companion dogs. It delivers a comprehensive and innovative program that helps them learn empathy, understanding, compassion and responsibility towards animals and, by extension, other human beings. 21st CARES partners with the courts and public school systems to reach out in a creative way to young people who are in need of positive role models and productive ways to channel their energies. The organization also assists animal protection organizations and parent groups with implementing humane education.

In 2010, adults in this country made decisions that ultimately resulted in the unnecessary killing of over 8 million healthy companion animals! This is based on simple ignorance. Our children could make better decisions for the future if only given the proper information on which to base their decisions. We must only show them that 21st Century CARES!

In that same year, Americans donated over $2billion to their favorite animal protection group while paying an additional $2billion in taxes to fund their local and area animal control agencies. not to mention the 3-4 billion man hours of volunteering done by nation's non profits for animals.

People have been conditioned to assume that rescue is the means to an end if only we can rescue enough. No org in the country is offering humane education curriculum for secondary schools, jr colleges or providing these lessons to scout troops, 4H groups or Boys and Girls clubs.

By expanding the parameters of what people think they know and showing what many refuse to see, we can see an end to animal abuse and pet overpopulation in our lifetime. It is clear that the problems will not be solved by the large animal organizations, but, by thinking outside the box. We provide the building blocks to implement your own humane education programs & to begin making changes at the local level. With over 1,000 pages of lesson plans for K-12, troubled and at risk teens, humane religion & research articles, we'll help you keep this idea alive!!!

At some point in time, we must all make the decision to stop exhausting our energies and resources that place their focus on only cleaning up yesterday's messes and to decide we want to see solutions that will protect the animals yet to be born as well. We must not lose perspective of our collective goals. We must expand our horizons to choose those campaigns that will help us to accomplish the most and save more animals in the long run. The animals who exist today are a very tiny percentage of the animals who will be abused and ultimately killed in coming years and decades. Paying excessive attention to those who suffer today is condemning millions more to suffer the same fate - simply born from human ignorance - and yet another blow to the failing animal welfare and animal rights movement's ultimate goals. We can't begin to win the game if only part of our team understands the rules. These animals are DYING for humans to learn how to work smarter and not harder! Humane Education is the best...... no, the ONLY means we have of accomplishing these goals.