INFO TO PREVENT LAW
ENFORCEMENT, ELECTED OFFICIALS AND PUBLIC FROM
CONTINUING ABUSE AGAINST ANIMALS.
Two additional articles that
provide incredible background and supporting information
to these thoughts can be viewed by visiting
EVERY ONE CAN BENEFIT FROM THIS INFORMATION.
First, what are the laws re animal neglect and abuse
in whatever state this is in? One has to know in
order to accuse the authorities of not doing their
job. Next, once it is known there is a law against
this neglect and abuse, then it's time for a news
release and/or news conference. This has to be
brought to the attention of the public because ONLY
public pressure will cause the authorities to act.
The authorities are elected officials and if there
are too many black marks or accusations of inaptness
or irresponsibility or refusing to enforce the law,
they can be defeated in a coming election. The news
release should graphically portray what the dog went
thru, the callousness of the owner, and the fact the
authorities refuse to act -- refuse to enforce the
law of the state or county. Then ask if they are
"picking and choosing" what laws to enforce, one has
to wonder what OTHER laws have they been refusing to
enforce that no one knows about. It has to be an
attention-getting hard hitting accusatory release to
get the attention of the media. Mention the owner
whines he is the victim of a witch hunt -- and note
that from the way he treated his dog, he would make
a good witch so what's the problem. besides, witch
hunt or not -- there is ample evidence he is an
unfit animal owner and that should be enough for the
police to investigate -- if his kid showed up at
school all black and blue do you think the
authorities would refuse to investigate because the
moron cried "witch hunt"? Pose THAT question in
Send it to EVERY media -- TV, radio, paper -- and in
all the surrounding towns in the county and the
bigger ones outside the county -- go all out.
Remember, many of these jobs the authorities hold
and county wide jobs and they are elected by county
people -- so ALL County citizens need to know just
what kind of person they have elected.
Many make the mistake of spending time on a
petition. If you are not in the jurisdiction of the
person you are petitioning, it will have no effect
at all. Most are just a group of people signing
something to make themselves feel better and don't
know better. Take the advise of this page and you
will see success.
I am a lobbyist here in IL and we do the media thing
all the time. The LAST thing elected officials want
is public exposure of their irresponsibility because
they have to stand for reelection and one never
knows when someone might decide to run against them
and use all the negativity to defeat them. Also, if
there are a dozen or so people who really want to
get this guy punished for his crime (you could call
PETA, FUND for Animals or ASPCA to see if they have
activists in your area -- they'll help) you could
demo this guys house and job place. The company
won't want the bad publicity and could fire him --
plus they may not know what he has done and will
find out. Demos also bring out the media. PETA is
at 757 622 7382. The other two are listed on the
HERE ARE TIPS
AS TO WHY, WHEN AND HOW TO DO A SUCCESSFUL AND
PROFESSIONAL PRESS RELEASE.
Month 00, 200_
NEWS RELEASE NEWS RELEASE NEWS RELEASE
RELEASE Contact: John Smith 233 555 1212
BEGIN YOUR NEWS
RELEASE WITH AN ATTENTION-GETTING HEADLINE. KEEP IT
TO ONE OR TWO LINES AND WRITE IN CAPS.
This is the
format for a news release (sometimes refereed to as
a press release.) Note the short paragraphs and
simple words. Here are some tips for writing great
1. Keep the release to one page.
Media people get dozens of news releases every day.
Make yours easy to read with short graphic
paragraphs. Use a #12 font.
2. In your first paragraph, give
the main details. Remember the journalistic “What,
who, where, when, how.” However, use a tabloid
technique to get their attention.
3. In writing your text, remember
to use text designed to ignite, penetrate, and get
attention. For instance, instead of writing, “Jones
has beaten his child before, but the judge still
said the child had to be returned to him.” Write,
“Judge Kelly, unconcerned with the child’s welfare,
ignored previous beatings and ordered her returned
to her abusive father.” Notice how the second
example is much harder hitting and paints the judge
as uncaring and unprofessional.
If you would
like to make a comment but don’t know how to work it
in, consider quoting someone. In some cases, writers
design a statement and then ask someone they know if
it would be o’k to use their name in quoting. For
example, let’s say you wanted to blast the judge in
the above statement. You could “quote” someone.
E.g., A neighbor, Mary Wilson, as being afraid for
the child’s life. Write: “That man has beaten that
poor girl time and again. It’s just a matter of time
before he kills her. What kind of a screwball judge
is this?” remarked Wilson after the hearing.
You see how
this allows you to make powerful statements and do
so in a way that is stronger and often more credible
than a simple text paragraph.
Send your news
release via fax to the assignment editor when
sending to radio or television and to the news room
editor when sending to newspapers. You do not have
to know the editor’s name. Send as soon as you feel
the media should be informed. If possible, send
Sunday evening so they are waiting when staff
arrives Monday morning. In general, it’s best to
send your releases late at night for recovery early
the next morning (and the lines are less busy late
release on letterhead stationary if you are
sending on behalf of a group. If you do not have
a group use plain stationary. If you belong to a
small group and have no letterhead stationary,
you can devise one using your word processor.