HERE IS A PERFECT EXAMPLE OF WHAT
AN 'IN YOUR FACE' CAMPAIGN CAN DO IF DONE CORRECTLY. THESE PEOPLE
ACTUALLY SAID THEY WERE UNAWARE OF THESE PETS BEING KILLED UNTIL
THIS SERIES OF EVENTS. SOMETIMES YOU ABSOLUTELY HAVE NO CHOICE BUT
TO MAKE THEM SEE WITH THEIR OWN EYES. This is not ‘scare tactics’,
exaggerated figures or limited affects type journalism, but simple
facts that do have an impact on each and every citizen.
Dog Euthanization to be Shown LIVE
by Ellen Murray
This should be a mandatory topic for
all communities to feature at least once a year.
Video footage of a dog being euthanized at the Guilford County
Animal Shelter (GCAS) in Durham, North Carolina will be shown on
Saturday during a public access television program produced by the
county sheriff. The same footage was featured on a major network
news program several years ago and the effects were immediately
noticeable. It is a powerful tool to make those who ‘think’ they
understand what goes on with the overpopulation, actually face the
truth – to make them wake up quickly.
B.J. Barnes said he intends to show the footage in order to let
people know what happens to the thousands of area animals that are
The sheriff's weekly program, which is broadcast by WGHP on channel
8, begins at 7 PM.
WGHP also airs a weekly segment featuring one of the animals
available for adoption at the GCAS.
The sheriff said that after he showed the footage on local network
primetime program five years ago, the initial reaction was outrage
as people lined up at the county facility to adopt the dogs and cats
and show their distain for what they assumed was a callous and
uncaring sheriff, they learned quickly that these had been going on
long before his arrival and that he only showed this to ‘shock’ the
residents into a reality check. It must have worked as well here in
North Carolina as this ‘In Your Face’ style campaign has also worked
in various other communities over the past 10 years. Within 6 months
of the first showing in 1996, ads for litters in the papers were
greatly reduced, adoptions increased and the number of people
surrendering animals went down substantially.
© 2002 Animal News Center, Inc.